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Live Event Case Study: Spies are Forever

By: Ricky, ricky@annarbortees.com

over 3 years

Recently Ann Arbor Tees Retail Partner the Tin Can Brothers" successfully kickstarted their first live musical, Spies Are Forever. They approached us with the desire to have merchandise that touched on the "spy theme" of the show.

One of the themes for the merchandise is "Hidden Messages", so for the show poster we did a screen printed poster with a glow in the dark hidden message

The poster in daylight

The poster in darkness

We also did a piece of apparel with a hidden message, however instead of being glow in the dark, we used light sensitive ink that would change color in sunlight.

The Tank Top Indoors

The Tank Top in Sunlight, revealing a hidden message

Their fan base has always been known to be fond of sunglasses, so we gave them a Tin Can Brothers makeover.

The Tin Can Brother Sunglasses feature a "mustache disguise" and were pad-printed here in Ann Arbor, MI

The Tin Can Brother Sunglasses feature a "mustache disguise" and were pad-printed here in Ann Arbor, MI

Also very fond of hair bows, such as those made by cast-member Tessa Netting, we wanted to do a hair bow. This was our first time printing such an item.

The predominantly male merch team had an interesting time researching hair bows at Forever 21, The Icing, and other similar establishments

We wanted an accessory that seemed straight out of a James Bond movie, and were able to find this pen which we decorated with the show logo.

It's a SAF Pen!

It's also a USB Drive!

Wait, there's more, it also has a laser!

A theme in the musical is Curt Mega's battle with alcohol, which inspired a few drinking accessories

Spies Are Forever Shot Glasses

We went with a professional boxing and accessory kit to give the flask high end appeal

"It's Actually A Gun" is a joke from the musical

For the hoodie, we wanted to do a twist on the classic gun barrel sequence, with Curt Mega in a humorous pose. Finally, we put the show artwork onto a light blue t-shirt as well.

The back features curt in the gun barrel

For the front, we have the show wordmark

A super soft t-shirt with show artwork

Spies are forever is showing through April 3rd, 2016. For complete details on how to see the show, visit http://spiesareforever.diamonds. Thanks to Joey Richter and Corey Lubowich for providing the merchandise photos.

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Tags: #live events, #Tin Can Brothers, #case study